Privacy Notice

ANAFRA US LLC – Privacy Notice

Last updated: April 10, 2025

This Privacy Notice describes how ANAFRA US LLC and its Affiliates (collectively "ANAFRA" or the “Company” / “We” / “Us” / “Our”) collect and process your personal information through ANAFRA’s website ("ANAFRA Services"). By using ANAFRA Services, Our Customer (“You” / “Your”) consents to the practices described in this Privacy Notice.

Personal Information

We collect your Personal Information to provide and continually improve our products and services. Below are the main types of Personal Information we collect.  See also, Annex A – Examples of Information Collected for more details.

• Information You Provide Us: We receive and store any information you provide in relation to ANAFRA Services. Such personal information may include: first and last name, email address, phone number, physical address, and bank account information.  When You pay for a product and/or a service via bank transfer, We may ask You to provide information to facilitate this transaction and to verify Your identity. Such information may include date of birth, passport or other government-issued identification, banking information.  You can choose not to provide certain information, but then you might not be able to take advantage of certain ANAFRA Services. 
• Automatic Information: We automatically collect and store certain types of information about your use of ANAFRA Services (“Usage Data”), including information about your interaction with products, content, and services available through ANAFRA Services. This may include your device’s IP address, browser type and version, time spent on our web pages, unique device identifiers, and other diagnostic data. 

Like many websites, We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information.  Please see our Cookies Policy.

• Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.  Additionally, the Company allows You to create an account and log in to use the Service through a Third-Party Social Media Service such as Facebook, Instagram, Twitter, and LinkedIn.  If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.  You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Notice.

Using Your Personal Information

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

• To sell and deliver products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
• To provide, troubleshoot, and improve ANAFRA Services. We use your personal information to monitor the usage of Our Service, and to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the ANAFRA Services.
• To manage Your account.  The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• To comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
• To communicate with you. We use your personal information to communicate with you in relation to ANAFRA Services via different channels (e.g., by phone, email, chat).
• To prevent fraud. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, ANAFRA, and others. We may also use scoring methods to assess and manage credit risks.
• To conduct business transfers.  We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

Sharing Your Personal Information

We are not in the business of selling our customers' personal information to others. We share customers' personal information only as described below and with ANAFRA’s Affiliates that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

• Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. 
• Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that ANAFRA. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Protection of ANAFRA and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms and Conditions  and other agreements; or protect the rights, property, or safety of ANAFRA, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

Retaining Your Personal Information

The Company will retain Your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Securing Your Personal Information

We design our systems with your security and privacy in mind:

• We work to protect the security of your personal information during transmission by using encryption protocols and software.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information. Our security procedures mean that we may ask to verify your identity before we disclose personal information to you.
• It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for your ANAFRA account that is not used for other online accounts. Be sure to sign off when finished using a shared computer.

The security of Your Personal Data is important to Us,but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your Personal Information

Your Personal Information is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Advertising

• Third-Party Advertisers and Links to Other Websites: ANAFRA Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at ANAFRA, including interest-based ads, please see Annex B – Interest-Based Ads. To adjust your advertising preferences, please go to your account settings.

Your Rights Regarding Your Personal Information

Our ANAFRA Services also include settings that provide you with options as to how your information is being used, or you may contact us to exercise your rights concerning your Personal Information:

• To the extent required by applicable law, you may have the right to access, update, correct, or delete your Personal Information, or request a copy of that information.  See Annex A – Examples of Information Collected.
• As described above, you can choose not to provide certain information, but then you might not be able to take advantage of certain ANAFRA Services.
• If you do not want to receive email or other communications from us, please adjust your account settings. 
• You may adjust your personalized advertising preferences in your account settings.
• The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of ANAFRA Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your shopping cart, check out, or use any Services that require you to Sign in. For more information about cookies and other identifiers, see our Cookies Policy.
• If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account and blocking cookies on your browser.
• You can manage the recommendations you receive in our store, remove recommendations you don’t want to see, and edit your browsing history on your account page.
• Most computers, tablets, and smartphones also provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device's settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer.
• To the extent required by applicable law, you may object to Our processing of your Personal information, if your particular situation supports an exception to Our legal grounds for doing so.  Those grounds may include Your consent for us to process Your Personal Information; the need for Your Personal Information to perform Our sales agreement with You; fulfilment of the legitimate interests of the Company; or fulfillment of the legal obligations of the Company or other vital or public interests.   In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Minors

ANAFRA does not sell products for purchase by children. If you are under 18, you may use ANAFRA Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

Additional State-Specific Privacy Disclosures

See Annex C – State-Specific Privacy Disclosures to read additional state-specific privacy disclosures as required under applicable laws.

Terms and Conditions, Notices, and Revisions

If you choose to use ANAFRA Services, your use and any dispute over privacy is subject to this Privacy Notice and our Terms and Conditions, including limitations on damages, resolution of disputes, and applicable law. If you have any concern about privacy at ANAFRA, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Contact Us

If You have any questions about these Terms and Conditions, You can contact us:

By email: nicolas.zitnik@ANAFRA.com

By phone: +1 757 909 6188

By mail: ANAFRA US LLC, 900 Granby Street, Unit 133, Norfolk, VA, 23510

Annex A – Examples of Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Customer or Device. The following is a list of categories of personal information which we may collect or which may have been collected from Our Customers within the last twelve (12) months:

 

Information You Give Us When You Use ANAFRA Services

You provide information to us when you:

• search or shop for products or services in our online store;
• add or remove an item from your cart, or place an order through or use ANAFRA Services;
• provide information in your account;
• offer your products or services on or through ANAFRA Services;
• communicate with us by phone, email, or otherwise; or
• complete a questionnaire, a support ticket, or a contest entry form..

As a result of those actions, you might supply us with such information as:

• identifying information such as your name, address, phone numbers, postal address, email address, account name, driver’s license number, passport number, unique personal identifier, online identifier, or other similar identifiers;
• payment information;
• your location information;
• your IP address; and
• people, addresses and phone numbers listed in your account.

Automatic Information

Examples of the information we collect and analyze include:

• the internet protocol (IP) address used to connect your computer to the internet;
• login, email address, and password;
• the location of your device or computer;
• purchase and content use history;
• the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
• phone numbers used to call our customer service number.

We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Information from Other Sources

Examples of information we receive from other sources include:

• updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
• account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
• information about your interactions with products and services offered by our subsidiaries;
• search results and links, including paid listings (such as Sponsored Links); and
• credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Information You Can Access

Examples of information you can access through ANAFRA Services include:

• status of recent orders (including subscriptions);
• your complete order history;
• personally identifiable information (including name, email, password, and address book);
• payment settings (including payment card information, promotional certificates);
• email notification settings;
• recommendations and the products you recently viewed that are the basis for recommendations;
• your account settings, and communications and personalized advertising preferences; and
• content that you recently viewed.

Annex B – Interest-Based Ads

Interest-based ads are sometimes referred to as personalized or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).

What sort of information do we use to show interest-based ads?

To serve you interest-based ads, we use information such as your interactions with ANAFRA sites, content, or services. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads.

We use cookies, pixels, IP addresses, and other technologies (collectively, "advertising technologies"), which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, we use cookies or other information such as IP address to limit the number of times you are shown the same ad.

How do we work with third parties to show you interest-based ads?

We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve. In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area). Some third-parties may provide us pseudonymized information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.

Third party advertisers or advertising companies working on their behalf sometimes use advertising technologies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use advertising technologies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of ANAFRA. For information on how to control and delete cookies (including third party cookies) please see our Cookies Policy.

Advertising Preferences

ANAFRA offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads from ANAFRA. You will still see ads but they will not be based on your interests. Please visit your account page to set your preferences.

You can also generally opt out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.

Annex C – State-Specific Privacy Disclosures

ANAFRA’s Privacy Notice describes the personal information that we collect, the sources from which we collect it, the purposes for which we use it, the limited circumstances under which we share personal information, and with whom we share it. These additional disclosures, which serve as a Notice at Collection under the California Privacy Rights Act, are required by the California Privacy Rights Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act:

1. Categories of personal information collected. The personal information that ANAFRA collects, or has collected from consumers in the twelve months prior to the effective date of this Disclosure, fall into the following categories established by the California Privacy Rights Act, depending on which ANAFRA Service is used:
   • identifiers such as your name, alias, address, phone numbers, IP address, your ANAFRA account log-in information, or a government-issued identifier;
   • personal information, such as a credit card number or other payment information;
   • information that may reveal age, gender, race, sexual orientation, or other protected classifications, if an author voluntarily provides such information for cataloging purposes;
   • commercial information, such as purchase activity;
   • internet or other electronic network activity information, including content interaction information, and the content of email and text messages, such as those you can send through ANAFRA’s website;
   • geolocation data, such as the location of your device or computer, which may in some cases constitute precise geolocation information;
   • professional information, for example data you may provide about your business; and
   • inference data, such as information about your purchase preferences.
2. Categories of personal information disclosed for a business purpose. The personal information that ANAFRA disclosed to the third parties identified in the Sharing Information section of ANAFRA’s Privacy Notice about consumers for a business purpose in the twelve months prior to the effective date of this Disclosure falls into the following categories established by the California Privacy Rights Act, depending on which ANAFRA Service is used:
   • identifiers such as your name, address, phone numbers, IP address, or a government identifier, for example if we use a third-party carrier to deliver your order, or if we use a third-party service to verify your identity;
   • personal information, such as a credit card number or other payment information, for example if we use a third-party payment processor;
   • information that may reveal age, gender, race, sexual orientation, or other protected classifications, for example if you choose to participate in a survey distributed by a survey provider;
   • commercial information, such as the details of a product or service you purchased if a third-party service provider is assisting to provide that product or service to you;
   • internet or other electronic network activity information;
   • geolocation data, which may constitute precise geolocation data, such as providing a delivery partner the location of your garage in order to deliver a package;
   • audio or visual information, for example if a service provider reviews recordings of customer service phone calls for quality assurance purposes;
   • professional information, for example if we provide your account details to a service provider for verification as part of enrollment for an ANAFRA business account; and
   • inference data, for example if we use a service provider to help us optimize the accuracy of your shipping address to make sure your order reaches you.
3. Advertising. As explained in the Advertising section in our Privacy Notice, ANAFRA shares limited information to help ensure you receive more useful and relevant ANAFRA ads and to measure their effectiveness. Any personal information ANAFRA may have shared for the purpose of cross-context behavioral advertising, as that term is defined by the California Privacy Rights Act, in the twelve months prior to the effective date of this Disclosure falls into the following categories:
   • identifiers such as a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address; we never share your name or other information that directly identifies you.
   • internet or other electronic network activity information.
   • inference data; while we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective ANAFRA ads.

The categories of third parties with whom ANAFRA may share personal information for the purpose of cross-context behavioral advertising are identified in the Sharing and Advertising sections of the ANAFRA Privacy Notice. ANAFRA also processes personal information for the purposes of targeted advertising as that term is defined under the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, and Utah Consumer Privacy Act.

4. Your Data Rights: You may have certain data rights under state privacy laws, including to request information about the collection of your personal information by ANAFRA, to access your personal information in a portable format, and to correct or delete your personal information. If you wish to do any of these things, please contact Us. Additionally, you may have the right to opt out of the processing of your personal data for targeted advertising, as defined by the Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act, or the sharing of your personal information for cross-context behavioral advertising, as defined by the California Privacy Rights Act. To do so, please contact Us. If you enact the Global Privacy Control (GPC) opt-out signal on your browser, we will honor your opt-out preference accordingly. Customers under 16 years-old must opt in to receive cross-context behavioral advertising. We do not serve cross-context behavioral ads in customers' child profiles.

You may also have the right to appeal the denial of any of these rights by submitting a form that will be provided to you if we deny a data request. Depending on your data choices, certain services may be limited or unavailable. To ensure the security of your ANAFRA account, we will generally ask you to verify your request using the contact information you have already provided.

5. No sale of personal information. In the twelve months prior to the effective date of this Disclosure, ANAFRA has not sold any personal information of consumers, as those terms are defined under the California Privacy Rights Act.
6. California Privacy Rights Act Sensitive Personal Information Disclosure. The categories of data that ANAFRA collects and discloses for a business purpose include "sensitive personal information" as defined under the California Privacy Rights Act. ANAFRA does not use or disclose sensitive personal information for any purpose not expressly permitted by the California Privacy Rights Act.
7. California Privacy Rights Act Retention Disclosure

We keep your personal information to enable your continued use of ANAFRA Services, for as long as it is required in order to fulfill the relevant purposes described in the ANAFRA Privacy Notice, as permitted or as may be required by law, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevance of products and content we recommend.

8. California Privacy Rights Act Non-discrimination Statement. ANAFRA will not discriminate against any consumer for exercising their rights under the California Privacy Rights Act.
9. California Privacy Rights Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act De-identified Data Disclosure. ANAFRA may use de-identified data in some instances. ANAFRA either maintains such data without attempting to re-identify it or treats such data as personal data subject to applicable law.
10. Colorado Privacy Act Profiling Disclosure. ANAFRA does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under the Colorado Privacy Act.
11. Annual Reporting for 2024.

Access Requests. In 2024, ANAFRA received zero requests from ANAFRA customers to initiate the data access process.

Deletion Requests. In 2024, ANAFRA received zero requests from ANAFRA customers to initiate the account closure and data deletion process.